Archive for the 'SEO' Category

Make Sure Your Website is Fully Crawlable By Search Engines

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Making sure that your websites are fully crawlable is a key component for any search strategy, especially if you want your sites to rank well for multiple related keyword phrases or different products. One of the ways that you can insure that a search engine spider crawls your site deeply is to provide it a road map of your site. This road map, called a “site map” is a very simple page (from a design standpoint) that only serves one purpose from a search engine optimizers point of view, to get those interior pages into a search engine’s index. A brief history of site maps . . . Before site maps were recognized by the search engine optimization community as a tool for good search results, it was used by fortune 1000 companies to help visitors to their site find out where a particular service or product was located. For example: If you want to do some sort of business with your bank online, you might find that their home page doesn’t quite get you to the exact location on their site that you want. After all, a typical bank might offer car loans, student loans, home loans, credit cards, investment accounts, mutual funds, etc. If per chance you arrived at this banking site on a page other than the home page, you might get a little turned around from a site navigation standpoint. So, site maps were created. What is a site map? A site map is a page that contains a basic HTML link to every page on that web site. Every page, not just your main topics but every page. Site maps do not need to be fancy (in fact, it’s better if they are not), they just need to contain a logical order and links to all of your pages. How does this benefit us? Three ways . . . First, a site map gives your customers an easy navigation system to every page in your web site. Now, don’t confuse the use of a site map as a replacement for logical navigation on your regular pages. You want to make sure that your site can be navigated simply and easily from any page on your site. However, some folks (a very small percentage) prefer to see the entire site’s structure on one page and choose their destination from it. Second, a site map is a fantastic way to get a search engine spider to see and crawl every single page in your site. When optimizing different pages in your web site for different keywords, a Site map is a perfect solution for ensuring that a spider can get to every one of those optimized pages. Third, and this is big: A Site Map provides an opportunity to send link reputation to a particular page. Now, link reputation is a discussion that’s beyond the scope of this aricle, but it is perhaps one of the most important factors in off Page search engine optimization. You want the links on your Site Map Page to Say the right thing about the pages that they are linking to. It’s like a vote. So, make sure that your site map is voting correctly for all of your interior pages. Fourth, site maps are also an additional way to distribute Google page rank. If your site map is just one link off of the first page, it can pass a significant amount of Google page rank deep into your web site. This helps create a site structure where just about every internal page has the same chance of ranking as well as your home page. Finally, site maps allow you to use dynamic linking strategies to control where page rank does and does not go throughout your site. For example, a common mistake is to have a normal link to your privacy policy on every page of your site. In actuality, giving your privacy policy page the same page rank as every other page of the site is a big waste of whatever page rank you have available. So use a good site map and you will reap the rewards.

25 steps to Page rank 1

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25 steps to Page rank 1 There are lots of advanced SEO & marketing techniques, which you will be using but before that you must use these basic SEO stratagies before putting your effort on those things. 1. Get-your-domain-name-dot-com/org/net( The main TLD’s are preffered but if you are focusing on local visiters of your country, then getting a countly specific extension like .us or .uk helps a lot) 2. Hosting your site/blog on a reliable hosting company.(If you are using free services like blogger or wordpress.com then sooner or latter you will need those services which they don’t provide, so rather than wasting your time in those free services, spend few bucks on hosting & domain) 3. Never put your domain name in the Meta Title > if anything your registered BUSINESS NAME should be here and the last few words of the 60 character title. 4. Never start a word pass 58 characters < stop text is 60 - 65 but if last word is “association” you can easily make an “***” on your site. 5. Use wordtracker.com to research the proper keywords for your site. 6. Add the robots tag & Place the robots.txt in your root on your server. 7. Make sure to have a site map page. 8. Make sure you have 404 page. 9. Use css instead of color, size and font tags. 10. Change the link buttons or js links in to text links. 11. Include your keywords in the alt tags of images. 12. Use the H1 tag for page headings (you can alter the way h1 displays text with CSS) 13. Get rid of the js in the code and put it in an external file. 14. At the bottom of each page use menus as text links. 15. Make sure your page code is not bigger than 100 K. 16. Submit your site to ODP(make sure to select the right category), Yahoo Dir, and other free directories like gimpsy.com and goguides.org etc. 17. Try to get as much as relevant links you can. 18. Read each search engines guide lines and follow them strictly. 19. Don’t spam & Don’t cloak. 20. Don’t use doorway pages. 21. Pay special attention to your content. 22. Put your competitors on your site and compare your positive points to their negative points (be truthful though). 23. Syndicate your content (if possible you can use Feedburner service which helps a lot in tracking your feed subscribers). 24. Use a good visitor tracking system like Google Analytics. 25. Write unique & interesting contents & use social bookmarking sites like digg.com & del.icio.us. Remember SEO isn’t just about getting to #1… it’s also about selling “more” once you’re there!

Get Back Links: Large FREE Directory List

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If you are a freelance web designer, freelance web developer, freelance SEO expert, Freelance blogger, etc. you are very interested in your website or blog’s search engine rank and your website’s SEO. Google has a highly sophisticated method of analyzing web pages and ranking them according to the Google algorithm…What most webmasters and web professionals call SEO is the method website designers use to get their website marketed. One of the most important and best ways to get your website or blog noticed and ranked on the search engines is to obtain many backlinks.

Backlinks are links pointing to your website or blog, from another website. There are many ways to obtain backlinks. Read: Website One Free BackLink if you would like to get at least one FREE and EASY backlink to your site.

Another way of collecting many backlinks into your site is to submit your website or blog to directories. If your site gets listed in a directory, it will be a static HTML link from the directory site into your site. That is the simple definition of an SEO compliant, search engine friendly backlink. Don’t mistake directories with search engine submissions. Google has a search engine and a directory, Yahoo also has a search engine and a directory. Search engine submissions are not backlink quality…But, they are still good! :)

The problem with directories is that sometimes it can take a long time to get your site listed, better get started now then, right? Most website directories are free, so if your website or blog gets listed in the directory, you’ve managed to get yourself one FREE Backlink! To make it easy for your here is a list of the TOP FREE DIRECTORIES for Backlinks….You’re welcome :)

  1. dmoz.org
  2. yahooligans.yahoo
  3. exactseek.com
  4. vxbox.com
  5. somuch.com
  6. abilogic.com
  7. siteinclusion.com
  8. onemission.com/d.pl
  9. turnpike.net
  10. axelis.com
  11. redjuniper.com
  12. Infignos.com
  13. search4i.com
  14. jayde.com
  15. linkcentre.com
  16. worldsiteindex.com
  17. mostpopularsites.net
  18. directorydelux.com
  19. perfext.com
  20. freeadvertisingdirectory.com
  21. directory.portalit.net
  22. iozoo.com
  23. directoryon.info
  24. addsite-submitfree.com
  25. ldmstudio.com
  26. ecommerce-directory
  27. linkstomy.com
  28. niche-listings.com
  29. 01webdirectory.com
  30. digitaldir.eu
  31. klik-klik.com
  32. hedir.com
  33. myfilehut.com
  34. quick-silver.org
  35. tr64.com
  36. seodir.org
  37. beedirectory.com
  38. littlewebdirectory.com
  39. linketeria.com
  40. pedsters-planet.co.uk
  41. allthewebsites.com

Hope that helps! Submit your site to these directories, so you can start your backlinks and raise your search engine ranking.

SEO for a Flash Site.

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There is a lot of scepticism online when it come to using Flash to design your website. The general view is websites which are designed in Flash are generally not as search engine friendly as websites which are designed in HTML. However, Flash has become very popular, and it is possible to create websites which have spectacular visuals. But there are certain steps to be followed to effectively optimize your Flash website.

One technique you could use is placing your Flash files within HTML files. By doing this, you will be able to add your META Tag data. You can also add some HTML above the Flash elements to add content to your pages which can effectively be spidered by the engines. It is important to make sure that you add large amounts of text within the Flash files. Search engines that read Flash will only be able to detect the text. Because of this, it is important to make sure your text is rich in keywords. It is also crucial to make sure the text you place in the Flash file is something you want the search engines to detect. Some phrases are not good for the search engines. The Google bot will travel through the links within your Flash files. This is why it is important to make sure you use anchor texts which have high quality keywords.

Another technique you can use to make you site more search engine friendly is to create a version of your site which doesn’t use Flash. By doing this, you get the best of both worlds. This will also help visitors who may not have the Flash plugin installed on their computers. It is important to remember that not everyone has high speed internet connections. Your site should be optimized for those with slow and fast internet connections. When you name your files, make sure they are correct. The keywords within the file names should always be split using dashes. An example of this would be google-engine.html.

While most SEO experts will warn you against using Flash, it is possible to use it on a site which is properly optimized. However, it requires you to make sure it is rich in text and keywords.

SEO and Writing Good Content Pages

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Writing Good Content One of the most important factors today when it comes to optimizing your website for the Search Engines is good content. Not enough is written on this subject. I have seen so many pages that lack decent content and surprisingly the Search Engines are taking notice. Sites that have little or unrelated content are quickly being dropped out of the rankings, and fast.

This will basicly explain what you should do to create good content for your site. Content does indeed matter. So follow these simple 7 rules and you’ll be one step closer to getting good web rankings.

1. Be concise.

Cut out extra words in sentences, get to the point and express what you need to say quickly.

2. Be conversational.

Don’t use complicated words or business language no one outside your industry will understand. Just write the way you talk, so your copy will convey a friendly, comfortable and confident tone. Don’t be afraid to express yourself or your opinion.

3. Write in small chunks.

Group ideas by topics and present them in small, manageable chunks of information. Keep your sentences as short as possible and vary the lengths so you hold readers’ interest. Then add descriptive, bold headings that will make the content easier to scan. It is a known fact that reading Internet pages is more difficult than reading printed text so use colors, quotes and bold text to make your important points stand out.

4. Give good information.

Most people go online to find information about their hobbies, products or other interests. Don’t waste their time by placing useless, self-serving content on your site. Make sure you provide information that’s not only interesting, but also educational and enriching. (In fact, many search engines won’t consider listing sites into their databases if they lack useful information.)

5. Use descriptive links.

Go beyond the typical “click here” link on your Web pages. Try something like: “Take our demo,” “Get a sample,” or “Order now!” Not only is this more engaging, but it can enhance your performance with search engines. And be sure that if that link leads off your page you open that link in a new window. This is an excellent marketing trick because when the user closes the browser of that link you are still on their screen!

6. Link to complementary Web sites.

Include links to Web sites that offer supplementary (not competing) information. This will not only benefit your site visitors, but it also can boost your search engine ranking. And then try to get that site to link back to you.

7. Keep your content fresh.

This is perhaps the single most important element. Keep the information on your site interesting and updated so visitors will have a reason to come back. You know once they have read it or seen it they don’t need to return. But what if you constantly change your content adding new things for them to discover. Yes you then have the power of a return visitor. Plus Search engine robots scan the server’s modifications log to see when you last changed your page. If the date on the log is the same they may even skip their crawl figuring nothing has changed. So change is very important.

So there you have it, Content is Indeed very important and as the web moves foreward into its next phase sites with pages that have well written, informative content will make a huge impact on Search Engines.

How search engine optimization works

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How search engine optimization works

The Internet marketing firm I now work for has been interviewing people for various positions. When I sit down with someone to talk about an opening on my team, one of the first questions I ask is, “have you ever heard of search engine optimization?” Another variation is, “Do you know what search engine optimization is?”

Not every position we hire for is about SEO, but I ask anyway. Although there may be no right answer to the question, it’s interesting to hear people try to describe it. One recent interviewee immediately said, “That’s where you get links from other sites to your site so that your site ranks well in search results.”

I wish it were really that simple. After all, getting links is easy.

But search engine optimization is not about getting links. It’s not about any one thing. There are four factors that determine any page’s position in search results:

  1. What you do with your page
  2. What other people do with their pages
  3. What the search engines do
  4. What people search for

When you pick a specific expression to target (hopefully it’s a good one), you only nail down one factor. The other three factors are still very much unknowns.

What you do with your page


The majority of people seem to understand that you have to do something with title elements. Each page should have a unique title element that accurately and briefly describes the content on the page. Many people still believe that meta tags matter. Well, they can help in some ways but setting meta tags is not optimizing on-page content.

There are many things you can do with your pages, including:

  1. Put indexable content on them
  2. Put unindexable content on them
  3. Point links to them
  4. Link out to other pages
  5. Optimize the indexable content
  6. Optimize the outbound links
  7. Optimize the inbound links
  8. Misconfigure your server
  9. Configure your server properly
  10. List your pages in directories
  11. Hide your pages

For future reference, I will not discuss link optimization on this blog. That would be giving away too much to competitors, but I’ll confirm that there are definitely methods for optimizing linkage that most SEO link gurus have never considered, and none of them have discussed such techniques in either blogs or forums (so far as I am aware).

Optimizing on-page content has nothing to do with “keyword density”, “keyword placement”, hiding text, or writing compelling copy (but compelling copy is vital for the success of a page that needs to make conversions).

On-page optimization is all about making it clear to search engines that your page is relevant for the topic you are targeting. If you place indexable text on the page, it will be relevant to a large number of topics you don’t target. But its relevance for the majority of those topics will be relatively weak. The purpose of on-page optimization is to emphasize relevance for the most important topic.

Many people take a formulaic approach to on-page optimization. They tick off features like they are buying groceries from a list. Such pages rarely meet my expectations of on-page optimization. You emphasize importance in one of two ways: repetition or use of HTML elements. Too much of either and your page looks ugly. Worse, it may look spammy. So you have to develop a non-formulaic approach to writing copy that favors the topic you want to target.

But people often overlook copy in all the obvious places. The most frequently used navigation link anchors are “home”, “next”, and “prev”. I’ve often used them myself. Nonetheless, in a day and age where everyone sings the praises of link anchor text, why would you want to put out a 500-page Web site that externally boosts the relevance of the root URL for “home”? Not only is that not a word most of you would want to optimize for, it’s an extremely crowded word space.

Think of how you would write copy if you could only deal it out to each visitor one line at a time. Each line has to be written on an index card and it has to compel the visitor to take one of two actions: click on a link or go to the next line.

That’s all I have room to say about on-page optimization tonight.

What other people do with their pages


Assume that regardless of what you do, there are people out there targeting your precious word space who follow my advice and do everything I mention above. They are optimizing their content. The search engines have to reward that work in some way by recognizing the relevance. Now, each search engine measures relevance in a different way, and they throw in other factors. But the point is that you can sink or float solely on the basis of what other people do regardless of what you do. They may have more advantages than you.

Don’t assume you lost your rankings because you were penalized, or because Google implemented a new filter. Investigate. See what you can learn about other people’s pages. But you should also understand that truly savvy search engine optimizers can practice sleight-of-hand tricks intended to fool only you, the competition. Don’t get caught up in copying their keywords, or their anchor text, or their on-page copy, etc.

In fact, you should assume that your initial analysis of your competitors’ higher ranking pages is completely wrong. If you’re convinced they got to where they are based on links, history shows us you’re most likely wrong. Oh, they may have lots of links, but how many actually help? Those are the only links anyone should care about.

If you’re convinced they have the greatest copy in the world, you’re going to find out the hard way that emulating their copy won’t help you. You need your own copy.

What I am saying is that, if you are not coming in first, you won’t figure out how to beat the competition by trying to do whatever you think they are doing. They may have seeded their pages and link footprint with false leads. So, be aware that other people may outperform you, but don’t kill yourself trying to do things their way. Their way may not be a good way, and it may not be so obvious.

What the search engines do


Search engines do a lot of things. They refresh their databases (meaning they drop sites and recrawl the Web), they change their ranking criteria, they change their crawling priorities, they change their filtering, and they occasionally penalize and/or ban pages.

A penalty simply prevents a page from showing up for any words other than the page URL. The page remains in the database. It’s indexed. But it’s penalized.

A ban removes the page from the database completely. You won’t see it show up even for the URL.

Filters look at many different things. To avoid being filtered, you want your content, your outbound links, and your inbound links to be as clean and as reputable as possible. Do other people slip past the filters? Sure they do. Search engines are not perfect. So what? If you don’t respect the fact that search engines are moving targets, you’re going to come in last every time you enter the turkey shoot.

A good methodology, and one which many experienced SEOs advocate that beginners employ, is to go for the low hanging fruit. Try optimizing for easy-to-capture expressions first. Yes, you need the traffic (and the money) from the big keywords like everyone else, but if you don’t know what you’re doing, you’re just going to get the crap beat out of you and you won’t learn anything from the lesson.

Take on the fights you can win and learn from the easy campaigns first. Build your skills and experience. You won’t become very good at reverse engineering the algorithms. After all, most very experienced SEOs are very bad at reverse engineering algorithms. Algorithm chasing is an exercise in learning how to follow, because you can never stay a step of ahead when you are constantly having to figure out what the search engines just did. But search engine optimization is an exercise in learning how to lead. You can’t look back or someone will pass you.

Algorithm chasing can be fun but most people fail at it because they buy into the nonsense that is passed around SEO tutorials, FAQs, blogs, and forums. Some people get at least some of the facts right, but they aren’t who you think they are. The best algorithm chasers rarely reveal the goods. They have no incentive to tell you or anyone else what really works and why.

But if you want to chase algorithms, then start by going after the low hanging fruit. And start with the assumption that links are not nearly as powerful as everyone says they are. You’ll be closer to the truth that way, your analyses won’t be as flawed as the big name analyses tend to be, and it will be easier for you to make adjustments as you collect data.

But you also have to understand that algorithms perform differently for poorly populated queries from the way they perform in highly populated queries. See if you can figure out why that is so. It’s not a very deep, fundamental principle, but neither is it immediately obvious.

What people search for


You might believe that you have no control over what people search for, but that’s not always true. If you can afford to buy advertising of any kind, you can use that advertising to tell people to search for specific things. When you cannot grab control over the “pizza” name space because it’s too competitive, teach people to search for “Michael’s Italian Sausage Pies” instead.

When I launch a new site that is important enough to require promotion, I create a graphical advertising campaign that teaches people about the site. They know what to look for. They see my advertising over and over again. I brand my keywords into their brains. And I use non-graphical promotional copy in various places as well.

You cannot force people to search for your keywords, but you can give them compelling reasons to do so: offer rewards, tease them, use a little mystery, stick an annoying monkey in their faces, be monotonously repetitive. And design your Web content to cross-promote for those keywords. Seize control over any word space for which you build a market.

Understand, also, that Google has reported that as many as 20-25% of all monthly queries have never been used on their service before. Every month, 1 out of every 4 or 5 searches on Google is for an expression that Google has never seen before. You have plenty of opportunity to build brand recognition, keyword domination, and word space control.

Recap


Search engine optimization works when you take all the factors into consideration. You experiment, evaluate, and adjust. Over and over again.

You’ll never get it just right for very long. Each page, each targeted expression will be different. You’ll make it different just by creating content for that expression. As soon as you change the mix, everyone has to go back and re-evaluate: you have to re-evaluate to improve your results, your competitors have to re-evaluate to maintain their results, the search engines have to re-evaluate to maintain or improve their quality, and searchers have to re-evaluate to ensure they find what they are looking for.

They may not be looking for what you have to offer. Don’t be disappointed by rejection from searchers. Learn from the rejection. Find something useful in the experience and use it.

Experiment, evaluate, and adjust. That is how search engine optimization works. It doesn’t work any other way.

SEO Basics - Good Link, Bad Link

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Your link profile is potentially the most powerful aspect of your SEO efforts, especially in the eyes of Google. Quality counts over quantity, but it is important to get a good list of well-balanced links pointing to your site. Diversification really is the key. Try not to concentrate all of your efforts on gaining links from one source, and similarly try not to gain them using a single method. A number of tactics should be avoided wherever possible because they either offer you no benefit whatsoever or your page may be penalized.

This article looks at the acquisition of links purely from an SEO standpoint and, aside from the really bad linking methods, if a link will provide good-quality, direct traffic then it is definitely still a good link and well worth considering. You will have to use your judgment on this, to a certain extent.


Good Links

Directory Links: Directories are viewed as being a very positive source of links by a number of search engines. Obviously, some directory listings carry much more weight than others and some directories are hardly worth the effort. Be careful to drip feed your site with directory links at first because it is possible that too many too quickly will see your site penalized until your link profile becomes more natural.

Start with the major Internet directories and consider getting links from free general topic directories as well as niche directories and also look at paying for inclusion in one or two of the seriously large directories like the Yahoo directory and business.com. As your link profile expands you can add more directories to gain extra weight.

Reciprocal Links: You may have read that reciprocal linking is dead. While it is true that Google and possibly other search engines now place much less weight on a profile that is crammed with nothing but reciprocal links they still have a place. Keep the number of reciprocal links you use down to a minimum and certainly don’t base your entire link building efforts on this one tactic alone.

Again, balance is a big part of reciprocal linking but also of importance is relevance. Regardless of whether you offer a separate links or resources page, or you choose to include the links throughout your site you are still essentially endorsing the site. You will also gain much more credence from a link that is placed on a page containing information relevant to your own page.

Unique One-Way Inbound Links: These should pretty much be the staple diet of your link portfolio. An inbound link that is one way does not necessitate the inclusion of a link back to that page on your site. This can help to give your own pages the benefit instead of handing it out to your link partners. The more relevant and the more important that search engines deem the linking site to be the more weight they give that particular link.

Site Wide Links: Again, these should be used sparingly. Gaining a site wide link means that a link to your site or your pages is placed on a number of pages in a site. Search engines are known to give less weight to links that are procured on this basis but it does help to give your portfolio a more rounded appearance.

Press Release Links: Writing and submitting a digital press release can provide good links. Many press releases are used by other sites and industries related to your site and they may also be included on some major news websites. There are free press release distribution services available, but it is common to need t pay to make the link clickable and to use anchor text.

Article Links: Writing and submitting articles to article directories can provide a large number of links. Not only can you submit one article to numerous directories but each directory has the potential of generating a number of interested websites. These websites also publish your article (which includes an author bio section with your link). This can be a good way to get authoritative sites to link to you.

Community Links: Join forums and include your link in your signature. Post useful comments on other people’s blogs and include your link as your username. You should, under no circumstances, spam blogs or forums and only include links on the sites that allow it.

Presell Advertising Pages: Some websites will allow you to include an entire page on their site. In most cases you will either need to pay to have the page written or you, or write the page yourself. Generally the website will also include other forms of advertising but as long as you choose sites carefully this can generate some excellent links.

Bad Links

FFA Sites: An FFA, or Free-For-All page, is one that allows anybody to post any link they like on the page. Typically they are not only useless to your cause, because the search engines ignore them, but they will not generate any natural traffic but may attract the spammers to your doors.

Link Farms: A link farm is a page that contains an excessively large number of links. Some say a page with 100 links directed out of that page is a link farm, but in all honesty it is unlikely that a page will yield much benefit for SEO or non-SEO with more than fifty or so links.

Off Topic: Off topic links are something of a bone of contention. They may offer very slight weight with some search engines because it is quite possible that natural links from certain websites would point to any number of pages on any topic. This appears in the bad link section because they offer very little positive benefit and your efforts would be best placed gaining on-topic links.

Unindexable: Purely from an SEO standpoint, links that cannot be indexed by search engines are completely useless. A search engine spider must be able to follow the link to find your page and provide you with any benefit for that link. Avoid any page that offers to display your link in a frame, or includes the noindex or nofollow robots.txt tags. However, bear in mind that a site that is currently not being indexed by search engines may be a new site. It could also grow up to be the next Google.com and take your link with it.

Conclusion:
Your link profile should appear as natural as possible so vary the good links as much as possible and avoid the bad links. Collect links from as many sources using as many tactics as possible and use keyword variants in your anchor text. By following these guidelines you should be able to improve the appearance of your link profile and, therefore, improve your search engine rankings.

SEO tutorials: How Search Engine Works

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think this will be the best thing to start with, before going deep into the concepts of SEO, first one must understand how a search engine works?

How Search Engines Work.

Many people wonder how search engines really work. Although the details are complex, this article aims to give you some insight into the process without getting too technical. Read on…

Most search engines have three parts: a crawler, an index, and a search interface. Let’s look at each part individually, to get a better understanding of them. Each part has its own role to play in the process, with all the parts working together to make searches possible.

The Crawler.

Also known as a ’spider’ or ‘bot’, this part of the search engine wanders the web, following links and picking up information for its database. Crawlers do most of their work at times of the day when search engines are less busy, but they typically visit frequently updated pages more often. This is something to keep in mind when you’re working on your pages. As you may want to perform updates locally and update them when they have been finished rather than updating bits and pieces and hoping that the search engine runs into the correct version.

Also, crawlers ignore some things: your site’s code, for example. Your site’s title and text - your ‘content’ - is the most important thing to a crawler. The fastest way to raise your site’s search engine ranking for specific key words is to implement them into your title and your content.

The Index.

Once the crawler has collected all that text, it is then stored and indexed. This allows people searching for keywords and phrases to get results relating to what they were searching for - their search results. Most sites will incorporate rating systems such as Google Page Ranks or Alexa rankings in positioning your site. These ratings are used to attempt to ensure that sites that are important receive more traffic than unimportant sites.

To see this in action, go to a search engine and type in a word. You’ll see some text on the page saying something like “results 1-10 of 345,000″. This means that the search engine’s index contains 345,000 pages it believes are related to the word you typed. If you wanted to, you could look through all these pages to find the information you’re looking for.

In order to understand rating systems more thoroughly consider your own site. When you place links on your site you generally due so in order to increase your users understanding of the content of your site. If every site in a particular field links to a particular site, this site is probably very important to that field and should, therefore, be listed highly in the lists of search engine results. Thus the basic ideology of Google Page Ranks.

Consider again, a site that receives a great deal of traffic. If a site is receiving loads and loads of traffic, it probably has some information or service that is very important to its users. Alexa ratings attempt to estimate the amount of traffic that a particular site gets and compare it to the amount of traffic that other sites get. The closer that a site is to the most trafficked site on the internet, the more likely it is to have important content if it is relevant to the search query.

The Interface.

Search engines provide a public interface for users who want to find information on the web. They can type the word or phrase they’re searching for, and the interface will run an algorithm to find the pages relevant to their search and display them.

These algorithms are an important part of the SEO (search engine optimization) business, and the search engines are constantly changing them. You’ll notice when the algorithms change, as the rankings of your website will change with them.

No two search engines are the same. They all work differently, with their own unique features, and they will all respond to your website in their own way. You should familiarize yourself with the most popular search engines, to better understand how each of them works.

The most popular search engines today include Google, Yahoo, AltaVista, AllTheWeb, MSN, and Ask Jeeves. There are many other search engines available, though, and you shouldn’t ignore them altogether.

When you submit your website to the search engines, there’s no way of knowing when they might add it to their indexes. Since each search engine has its own crawling and indexing methods, you can’t be sure how long it might take. In some cases, you might see results within a week, but don’t count on it - it may take several weeks or even months before you see anything.

It’s not easy to get a high ranking unless you spend some time on it, and learn the proper methods. When you take the time and do some research, you’ll find that it’s not as confusing as you first thought. Learning the basics will enhance your experience more than you would have thought possible.

Top Search Stories Week Ending January 13, 2007

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Top stories search bloggers reported this week:

  1. Google Security Hole Allows Account Hijacking
  2. Yahoo using dirty tactics: switching default homepage
  3. Google testing new Adsense formats for some publishers
  4. Google offers real-time stock quotes fro free
  5. Google releases Google Earth v4
  6. Top Ten gaining queries on Google
  7. SEO is easy, hard, worthless, essential
  8. 25 Tips To Optimize Your Blog
  9. Page Rank Updates
  10. Google issues more than just a bug?

Google Patch Security Hole

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Apparently the security hole GoogleBlogoscoped reported on last week, has been fixed.
Here’s how it was done.