If you’re a Google Analytics user, you’ll know that the interface has been updated. It’s now more Googley.

I’m not going to go into depth reviewing it - I’m sure everyone will find out if they like it or not themselves.

My impression, after a few days using it, is - I really like what they’ve done with it.

I found the old interface was clunky and obscure, whereas Google have introduced clarity. The information most people want is now front and center, and if you want complexity, you can dig deeper. Previously, I found it difficult to get a snapshot overview.

Here’s a collection of other bloggers reviews and impressions: