What is the difference between SEM conferences and Web 2.0 conferences?

One appears to be about hot air, and the other is about an advertising channel that actually works.

“The audience at WebmasterWorld is not so concerned about the newest and coolest, nor are you going to see all those people who run AOL, Yahoo or Google. Who you are going to see is a cross section of the foot soldiers of the web. All those people who buy Google AdWords? They’re here….they’re hungy…a little scary. Nobody is dialing it in at this place“.

Less bull, in other words.

On a related note, it will be interesting to see what becomes of Search Engine Strategies. They had Danny Sullivan filling in the gaps between conferences by…well…just being Danny. There appears to be a void now that we know he doesn’t appear to be closely associated with Incisive Media any longer? Also, Danny is starting up his own website in the form of Search Engine Land.

Thx Andrew Goodman